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RSPCA appoints John Grounds as director of marketing and campaigns
The RSPCA has announced the appointment of John Grounds as its new director of marketing and campaigns. Grounds joined the charity last week from his role as director of communications at NSPCC, with...
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PDSA teams up with Code Computerlove to create animated video highlighting...
As part of a multi-channel communications campaign, veterinary charity PDSA has released a video to highlight the shocking findings from its new animal welfare study, the PAW report. The video,...
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Smoking Gun PR runs Kennel Club's integrated PR and social media campaign for...
Kennel Club has called in consumer PR and social media agency Smoking Gun PR to run its integrated PR and social media campaign for its Discover Dogs event this weekend. The Spinningfields-based...
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Pets at Home unveils new customer service scheme
Pets at Home has unveiled a new customer scheme for pet lovers, entitled Very Important Pets. Every time a purchase is made and a membership card is swiped, the customer collects points, called VIP...
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WKD to remove Christmas campaign suggesting consumers should buy booze...
Alcohol brand WKD has told The Drum that it will remove its Christmas campaign which suggests that consumers could give money to help re-home animals…or they could buy a WKD. The outdoor poster ad has...
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Feline Fayre unveils new webiste and Facebook campaign devised by Sphere Digital
Family run cat food company Feline Fayre has worked with Liverpool-based Sphere Digital to create a new look website. Sphere Digital was asked to design a fun, clean and modern look for the site based...
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Confused.com launches 'If Pets Could Talk' app to promote pet insurance
Insurance comparison site Confused.com has unveiled a new Facebook app that allows animal lovers to create personalised comic strips that imagine what their pets are saying behind their backs. The app...
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Made Television wins Ofcom decision to service local TV contract for Leeds
Ofcom has awarded the Local TV licence to Made Television with its Made in Leeds proposal. Five applications were made to run the local TV licence included Leeds TV, Metro8, TV North and YourTV Leeds...
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Ceva launches TV campaign aimed at multi-cat households
Ceva has launched a TV campaign designed to raise awareness of problems owners may face in a multi-cat environment. The Cat Cabin Fever campaign, set to run for four weeks, has comprised 20-second ads...
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Ad of the Day: Whiskas - Big Cat
This could very well become a 'Marmite' ad - dividing the nation according to whether you're a cat lover or loather. Very stylishly shot, it explicitly talks about the shared instincts of felines, big...
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Whiskas and AMV BBDO show how alike big cats and little cats are in new ad...
Cat brand Whiskas new advertising campaign from AMV BBDO - ‘Big Cat Little Cat’ - aims to show how big cats and little cats share the same natural instincts. Using insights from the WALTHAM Centre of...
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Hearing Dogs for Deaf People appoints Palmer Hargreaves for creative
Hearing Dogs for Deaf People has appointed Palmer Hargreaves as its creative partner, with the agency to work on developing vital fundraising campaigns. Susannah Forkun, head of fundraising for...
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Butchers launch Lean & Tasty range with TV ad from The Brooklyn Brothers
Dog food brand Butchers has engaged The Brooklyn Brothers to launch its new Lean & Tasty range with a tongue-in-cheek ad campaign. The TV ad uses the line ‘This is Dog’ to deliver a fast, frenetic...
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Dog-training brand SportDOG targets professional hunters with online video...
Global dog-training brand SportDOG has engaged branding and communications agency Clock Creative to produce a promotional B2B video as it prepares for a new launch to the market. The activity is aimed...
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Whiskas and Fosters to work with new marketing communications agency Incahoots
Mars Petcare’s Whiskas and Heineken’s Fosters brands have both appointed new marketing communications agency Incahoots. Run by The Big Kick founder Debbie Simmons and her former Big Kick colleague...
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Pedigree announced as sponsor for ITV’s Paul O’Grady: For The Love of Dogs
Pedigree has been announced as the sponsor of new ITV show Paul O’Grady: For The Love of Dogs, which is set to air from 9 May. The deal was negotiated by ITV Commercial and Newcast, ZenithOptimedia’s...
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PETA suggests vegans have bigger sexual appetites in new campaign with Fallon
PETA (People for the Ethical Treatment of Animals) UK has suggested that going vegan can make for a better sex life in its latest film, created by Fallon. Entitled ‘Do It Like They Do’, the film is...
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Pedigree 'Feeding Brighter Futures' campaign to sponsor Paul O'Grady: For The...
Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK. The campaign is supported by a fully-integrated...
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Royal Canin unveils new branded look following appointment of Stuff Advertising
Royal Canin, the UK pet care brand operated by Crown Pet Foods, has unveiled a new series of ads developed by its newly appointed advertising agency, Stuff Advertising. Stuff recently won the account...
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Cesar returns to TV screens after five years with 'Love them back' campaign
Dog food brand Cesar is to return to TV screens after a five year hiatus as part of its new advertising campaign ‘Love them back’ created by AMV BBDO. Set to debut on Sunday 2 June the 60” TV spot...
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Ad of the Day: Cesar - The Journey
You don't have to be a big fan of dogs to find this affecting. A dignified old man dresses up smartly and, together with his pooch, sets off somewhere with a sense of purpose. Their picturesque...
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IAB UK leads pan-European campaign to give consumers “more control” over...
The Internet Advertising Bureau (IAB) UK is leading a pan-European campaign to raise awareness of online behavioural advertising and give consumers more control over their data. The 10-week “Unzipped”...
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Freshpet unveils new TV ad created by Terri & Sandy NY
Freshpet, the uniquely branded pet food that requires refrigeration, has unveiled a new patriotic commercial aimed at highlighting the importance of locally sourced food your pet. “I want veggies from...
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Cannes Lions: Beware the dangers of hyper-connectivity, says Arianna Huffington
People must beware the dangers of hyper-connectivity and ensure they disconnect from our always-on world to guarantee sustained creativity, according to Huffington Post’s editor-in-chief Arianna...
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Rightmove teams with RSPB to help 'give nature a home'
Rightmove has become the lead supporter of the RSPB ‘give nature a home’ campaign, which looks at the housing shortage facing some of the UK’s wildlife. As the campaign’s lead supporter, Rightmove...
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No-Kill Los Angeles initiative launches new spot from TBWA\Chiat\Day LA
A new ad has been launched by TBWA\Chiat\Day LA for No-Kill Los Angeles, an initiative from the Best Friends Animal Society. The initiative is aiming to end the killing of healthy and treatable dogs...
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Virgin Australia introduces frequent flyer points for pets
Virgin Australia has introduced a frequent flyer programme for pets. The company’s Velocity Frequent Flyer programme now includes family pets, a move the company said was intended to provide a “unique...
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Those who wear animal skins are just as guilty at those who kill for pelts,...
People who buy and wear the skins of exotic animals are just as bad as those who kill the animals, PETA has suggested in a new series of graphic ads. The ads, created by Lowe Singapore, insist ‘When...
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Ad of the Day: Whiskas - Tigers
Feeding your little cat could help save the life of a big cat because the people who made Whiskas are joining forces with the WWF to help protect some of the most endangered animals on the planet -...
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Whiskas partners with WWF to raise £500,000 to protect wild tigers this summer
Whiskas has joined forces with the WWF raise funds to help protect the world’s wild tigers. The cat care brand is supporting the WWF’s global tiger conservation efforts, which aims to double the...
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Peta to use relaxing parody rules to spoof Fortnum & Mason to protest against...
Peta is planning to use the relaxation of parody rules, set to be introduced later this year, to create a spoof version of Fortnum & Mason's website as the campaign group looks to shame the...
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Care for the Wild unveil animated film to help save elephants
Care for the Wild has unveiled a campaign with JWT London to help save elephants that are being hunted for their ivory by poachers. The Tooth Fairy campaign will aim to persuade children to donate...
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Purina Felix undergoes brand packaging redesign
Purina Felix has unveiled a packaging redesign aimed at improving impact and ‘shopability’. The redesign was carried out by Seymourpowell and includes premium and upper-premium products across the...
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The Dogs Trust ‘A dog is for life...’ slogan celebrates 35 years: is it the...
As the Dogs Trust celebrates its 35th anniversary of its ‘A dog is for life, not just for Christmas’ slogan, the charity looks at how the trademark has been imitated by brands such as Asda, NHS and...
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Diet Coke hunk Andrew Cooper launches all-natural dog grooming range WildWash...
Diet Coke hunk Andrew Cooper is showing an altogether different side as he promotes his all-natural dog grooming range WildWash. The all-natural pet grooming company is the brainchild of Cooper and...
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Pets at Home helps pet owners plan the perfect Christmas gift with...
Pets at Home has developed a DreamScanner app to help pet owners find out exactly what their furry friends want for Christmas. Created by Krow, the DreamScanner app is the first combined creative...
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Blue Cross appoints M&C Saatchi Group for advertising, social, consumer PR...
Blue Cross, the animal charity, has announced the appointment of M&C Saatchi to cover advertising, content, CRM, social media, consumer PR and media planning and buying. Appointed following a...
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Bondi launch for Purina's new food brand
Sydney’s Now Communication Group has unveiled an experiential stunt execution for Dog food brand Purina to promote its Ruffs Ice Bones product. The event at the Bondi beach pavilion was executed with...
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Pet Charity PDSA launches the Big Pet Check quiz to raise awareness of animal...
PDSA has released the Big Pet Check, an interactive quiz with animated video designed to give owners an insight into the five pet welfare needs that all pets need to be healthy and happy. Manchester...
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Dogs Trust celebrates 35 year of ‘A dog is for life’ slogan with street art
Dogs Trust has celebrated the 35 year anniversary of its ‘A dog is for life, not just for Christmas’ slogan with a street art collaboration by Jim Vision, Teddy Baden and Barney Zadok. The slogans...
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